Years ago, someone told me you needed a primary CTA on your website. If a prospect is interested and wants to learn more, your CTA should tell them exactly what they need to do next.
Well there’s a problem, Goldilocks... It looks like you only have two choices!
You can go “Free Demo!” and have sellers jump on the first call to handle inbound. Or you could offer a “Try now!” and let prospects install and test straight away.
Of course, the 'get demo' button is too cold. It’s going to annoy prospects that want instant gratification. And your 'get started' button is crazy hot! It’s going to annoy anyone that can't navigate the install and set it up in under five minutes.
Where’s the “just right” approach?