Reprise News

Case studies and techniques to create the best software demo

When Do Prospects Get Your Product?

Joe Caprio Oct 22, 2020 9:33:53 AM
When Do Prospects Get Your Product?

Most organizations fall into one of three categories for letting prospects try their product:


  1. Prospects create an account right on your website. 
  2. Your website converts visitors to a sales meeting, sales vets the deal, and then provisions a trial.
  3. You reserve use of your product for after a deal is signed. You miiiiight allow a “proof of concept” right before they sign, but that might even just be a paid pilot. 

That’s a wide spectrum.

A Tale of Three Product Demos

Picture of Evan Powell
Evan Powell Oct 19, 2020 10:56:22 AM
A Tale of Three Product Demos

We talk a lot about the theory of demos - the right way and wrong way to do them - on this blog. But I recently had a purchasing experience that really threw the whole into sharp relief. 

Let’s call it a tale of three demos. It was an illustration of the issues we talk about here that was almost too good to be true, because the whole experience varied so widely. What I, as our Ops founder, wanted and what the vendor sales teams offered me sometimes seemed to be totally at odds with each other. 

My background is in sales, so I’m used to looking at things from that side of the table. But recently I needed to buy some software to help us coordinate with our tech team, so I got to see the other half of the equation. 

And boy - it was all over the place

Thursday Workouts with InnerCity Weightlifting: Join Us!

Joe Caprio Oct 15, 2020 12:49:12 PM
Thursday Workouts with InnerCity Weightlifting: Join Us!

We’re proud to work out with the amazing team at InnerCity Weightlifting every Thursday morning at 8AM PST. Most of our team shows up to the zoom meeting with their workout clothes, a towel, and a big smile. It lasts an hour and it’s as easy or intense as you make it. Our certified trainer, Adam Hayes, leads us through three sets of 8 simple exercises (like pushups, lunges, and burpees.) It lasts an hour, and then we start our days feeling freaking great about ourselves.

What is InnerCity Weightlifting? 

ICW's mission is to reduce gun violence by amplifying the voice and agency of people who have been most impacted by systemic racism and mass incarceration. They partner with program participants through case management and careers in and beyond personal training. Individuals are elevated as experts in fitness and the social issues they've lived. ICW is a culture and community in which power dynamics are flipped, social capital is bridged, and new leaders emerge in the fight to combat long-standing inequities.  

They’re just an all around amazing organization. Learn more on their website or watch their segment on ESPN.

Pre-Sales Podcast Learnings: Let’s Talk About AE/SE Aha! Moments

Joe Caprio Oct 9, 2020 9:25:41 AM
Pre-Sales Podcast Learnings: Let’s Talk About AE/SE Aha! Moments

A couple weeks ago, I posted on LinkedIn about a dynamic duo I knew - an AE/SE team that was unstoppable. One of my followers recommended an awesome podcast on the same subject, from the PreSales Podcast team. 

So I thought I’d share my notes from the podcast - and all the aha! Moments it gave me about the SE/AE relationship. Let’s go!

Leading and Learning

The AE/SE relationship is important - they’re different roles, but with the same ultimate goal - making a sale. Learning a few tips for working together smoothly, and how to see things from the other perspective, can make everyone’s job a lot easier - and more fun too.

How Chris White Closes Deals from Demos

Joe Caprio Oct 6, 2020 10:04:54 AM
How Chris White Closes Deals from Demos

Is your demo flatlining? You might need the help of DemoDoctor - founded by Chris White. He’s an expert in the field of closing demos - making them as effective as possible so you’re getting more deals from your demos. He’s also the author of Six Habits of Highly Effective Sales Engineers, written to help sales engineers deliver killer demos. 

Your Free Trial Button is Broken

Joe Caprio Oct 2, 2020 9:45:27 AM
Your Free Trial Button is Broken

*This is not about trials with a rep attached. This is about the ‘Free Trial!’ button on your website. 

**And that’s assuming the button actually leads to a trial and not a sales call. Right: if you’re dropping your prospects directly from the website into a build experience, then this is for you. 

Is your free trial showing your best parts - or just introducing prospects to the worst of you? 

The Sorry State of Software Demos

Joe Caprio Sep 24, 2020 9:35:26 AM
The Sorry State of Software Demos

If you had to lay down some basic rules of the road for demos…. Could you do it? Would you come up with a tight, functional system where everyone adopts the script, has the collateral they need, and everything gets updated in line with new product releases?

AE/SE Relationship Quotes

Joe Caprio Sep 21, 2020 12:36:14 PM

Last week, I wrote about my favorite AE/SE pair - Devin and Julian. I told a story about one of the best working relationships I’ve seen for AEs and SEs. The post inspired some of you to reach out and share your stories. My question was on the working relationship between your sales people and your sales engineers. Here are some of my favorite quotes!

Quotes From the Field

Here’s what you shared.

My first quote came from the product leader at a company that is in half our stacks right now. He shared,

“We sell to sales, so our sales reps give great demos that really resonate from a 'day in the life' perspective. But once we started moving upmarket, it became clear that we also needed SEs on calls.”