SaaS vendors typically choose one or the other when it comes to socializing their tech to buyer committees: show a demo account over zoom, or set them up with a real working trial of your tech to use. And historically, we've lacked any other option.
But here's the new movement in B2B SaaS:
Keep offering that real trial. (~25% of your prospects will take it.)
Then, offer a "zero barrier of entry sandbox trial" to the other 75%. It's enough to keep the convo going, enable them to "show" your tech off to their team, and then use it to loop them into the real trial later (if you even need it at that point).