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Meeting Buyers Where They Are in 2020

Joe Caprio Nov 19, 2020 10:03:30 AM
Meeting Buyers Where They Are in 2020

Like so many things in 2020, the way buyers buy has changed completely

We talked about this on a Sales Hacker webinar last month - here’s a quick rundown. 

The bottom line? People aren’t going into work anymore. And they might not be going back to the office for a long time. They’re staying home. Or, like me, they’re moving to a completely new location - and then they’re staying home. 

There’s been a mass migration out of expensive, dense cities like New York and San Francisco, and people aren’t coming back anytime soon. They’ll stay in “Zoom cities” like Tahoe, and this shift to a more manageable work/life balance might well be permanent. 

That means they’re out of your physical area, and they might even be in a completely different time zone. Reaching them is much harder than it used to be. 

So what does this shift mean for the new buyer journey? For vendors, for sellers, for marketers? What are the new norms you need to know?