I’m tired of legacy sales logic that says I need to stay 100% in control or I can’t win.
Posts about product marketing:
Most organizations fall into one of three categories for letting prospects try their product:
- Prospects create an account right on your website.
- Your website converts visitors to a sales meeting, sales vets the deal, and then provisions a trial.
- You reserve use of your product for after a deal is signed. You miiiiight allow a “proof of concept” right before they sign, but that might even just be a paid pilot.
That’s a wide spectrum.
Have you heard the story of the chicken and the pig? My co-founder Bryan introduced me to it - and how I can use it to bail out of our standup.