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🎙: In this episode, our host Jorge L Soto interviews Anne Gherini, Chief Marketing Officer at Shasta Ventures.

Anne is a dynamic marketing executive who has worked with consumer brands like Sony to B2B SaaS startups like Affinity.

🎙 Listen to Full Interview on Spotify

📺 Watch Full Interview on YouTube

📺 Watch Video Highlights

The Importance of Branding Within B2B SaaS

— 👉🏽 Social Handles 👈🏼

🧑🏻‍💼 Expert’s Linkedin: https://www.linkedin.com/in/agherini/

🏢 Company’s Linkedin: https://www.linkedin.com/company/shasta-ventures/

— Company Overview

Shasta is an early-stage venture capital firm with over a billion dollars under management. Shasta has a 15-year track record of investing in groundbreaking startups like Anaplan, Zuora, Nest, Nextdoor, SendBird, Tonal, Lattice, Glint, Highspot and hundreds more.

🏢 Company’s Website: http://www.shasta.vc/

— 💻 The Product-Led Revenue Show is a podcast focused on highlighting technology’s top marketers, revenue, and product leaders, who share best practices around product-led growth and b2b marketing!