Resources

What is a Demo Creation Platform and Why Are People so Excited About Them?

Demo creation platforms make it possible for sales teams to generate and share high-fidelity, custom demos that look, feel, and behave just like a software solution without engineering involvement.

Fueling PLG: The Ultimate Guide to Interactive Product Tours

Welcome; thanks for stopping by to check out our Ultimate Guide to interactive product tours. This guide will clearly explain what interactive product tours are, and their role in Product-Led Growth.

Website Product Tour

There’s a new offer on SaaS websites – the website product tour. Here’s the inside scoop on how it works. I’m a lead on your website. I want to see...

Collapsing Cycles through Champion Enablement

Wanna grow faster? Three levers to pull: Add pipeline Increase win rate Reduce sales cycle Today we’re talking about reducing cycle time. Let’s start by looking at a typical B2B...

10 Reasons Why Your SaaS Company Needs a Demo Creation Platform

No-code demo creation platforms are revolutionizing the way SaaS companies create and deliver demos and product tours. Here are 10 reasons why you need a demo creation platform if you sell software.

Champion Enablement Through a Sandbox

Most B2B SaaS teams have a funnel shaped like a martini glass. It starts wide at the top, narrows immediately after the first stage, and then stays relatively constant the...

Demo Diaries: Ep 060 | “The Importance of Presales”

?: In this episode, I interview Andrew Corbett, Senior Sales Consultant at NICE Actimize. Andrew’s a vibrant and personable presales professional who reminds us how important this organization is...

Product-Led Growth (PLG) Isn’t Just About Freemium Products Anymore

Get comfy; I’m going to tell you a scary story.  In 2021 Software as a Service (SaaS) companies saw a 46% drop in revenues. (I warned you this story would...

Demo Diaries: Ep 056 | “Achieving New Excellence in Digital Analytics”

In this episode, our host Jorge L Soto interviews Haley Cen, Demo Engineering Lead at Amplitude. Haley’s a dynamic presales leader whose vision for the emerging demo engineering function is...

Why You Should Be Using a PLG Approach… In One Example

There’s clearly been a huge push to get B2B SaaS companies to adopt a product-led growth approach in the last two years. It can seem like it’s driven by venture...

Demo Diaries: Ep 044 | “Presales Is Responsible for Driving the Technical Yes!”

?: In this episode, our host Jorge L Soto interviews David Ahonen, Senior Sales Engineer at Workiva. ? Listen to Full Interview on Spotify ? Watch Full Interview on YouTube ? Watch...

How Product-Led Growth is Shaping the Future of SaaS Demos

The two topics I’m most infatuated with these days are demos and product-led growth. So I quickly jumped on the opportunity to host a recent PreSales Collective webinar about these...

Demo Diaries: Ep 039 | “Presales: Mastering The Discovery Process”

?: In this episode, our host Jorge L Soto interviews Neerav Agrawal, Principal Solutions Engineer – PreSales Engineer at MuleSoft, which is now a Salesforce.com company. Neerav is clearly an...

Demo Diaries: Ep 029 | “Establishing Proper Incentives For Your PreSales Team Is Key To Success”

?: In this episode, I interview Kerry Sokalsky, President at Presales Mastery! Kerry is really an expert at all things pre-sales and drops some valuable knowledge around how to drive...

PreSales Collective’s Real Talk Webinar Recap: Who Owns Your Demo?

So who really owns the demo? Not just uses it or contributes to it – but who actually takes real, concrete ownership of it?  It’s a hot topic these days,...

A Whole New Career Path for Sales Engineers

There’s a new career path available to individual contributors in the presales function. In fact, there are several. This is a direct result of VCs pouring money into the category....

Make sure your PreSales team aren’t “just demo jockeys”

I caught up with an old friend last week. He’s a Solutions Engineer at a fast-growing startup (around 150 people). He’s starting to look for a new job. One of...

Lessons that the B2B SaaS industry can learn from 3D Printing

We recently had a great conversation with Kris Meulemans, the head of PreSales and Customer Service at Materialise. They’re creating the leading 3D printing and additive manufacturing software in...

Real Talk Webinar Recap: PreSales in the New Customer Journey

The way buyers want to buy has changed forever. That’s partly a result of product-led growth exploding in the last few years, and it’s only accelerated by the impacts of...

Real Talk Webinar Recap: PreSales Are the Process

In our third Real Talk webinar with the PreSales Collective, we got brutally honest about the role of PreSales in the sales process, and how best-in-class orgs have their PreSales...

Resolving to Keep it Real: PreSales Real Talk Webinar Recap

Out with the old/bad habits and in with the new – that’s what the New Year is all about. It was also the topic of our second “Ask the Experts”...

Five Steps to Identify Your PQLs

What the Sales-Assist Role in Software Looks Like

The rise of product-led growth has a lot of companies considering getting rid of their sales departments altogether right now. And some companies that are just starting up are forgoing...