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Product-led Growth: How to Execute Across the Full Funnel

ABOUT THIS TALK

Go-to-market people —wouldn't it be cool if your sales and marketing teams actually used your product for sales and marketing? It's what your customers will be buying, after all. In this session, you'll see how the product can play at every part of your go-to-market motion, what challenges you might have to overcome when implementing a product-led strategy, and how to get quick and easy wins that'll make your GTM fall in love with the product.